T-CEEAS 003—2021 中国印·企业品牌竞争力评价标准

ICS 03.120 CCS A00/09 团体标准 T/CEEAS 003 -2021 中国印·企业品牌竞争力评价标准 Chinese Seal ·Evaluation Standard for Enterprise Brand Competitiveness 2021—5—10发布 2021—5—10实施中国企业评价协会发布全国团体标准信息平台 T/CEEAS 003 -2021 II 目录前言 ................................ ................................ .............. IV 引言 ................................ ................................ .............. IV 1 适用范围 ................................ ................................ ............. 1 2 规范性引用文件 ................................ ................................ ....... 1 3 术语和定义 ................................ ................................ ........... 1 3.1 评价 Evaluation ................................ ................................ .... 1 3.2 评价指标 Evaluation Indicator ................................ ........................ 1 3.3 中国印 Chinese Seal ................................ ................................ . 1 3.4 企业品牌 Corporate Brand ................................ ............................ 2 3.5 企业品牌竞争力 Enterprise Brand Competitiveness ................................ ........ 2 3.6 企业品牌竞争力评价体系 Evaluation System of Enterprise Brand Competitiveness .............. 2 3.7 行业 Industry ................................ ................................ ...... 2 4 目的与原则 ................................ ................................ ........... 2 4.1 引导性 ................................ ................................ ........... 2 4.2 可比性 ................................ ................................ ........... 2 4.3 普适性 ................................ ................................ ........... 2 4.4 持续性 ................................ ................................ ........... 2 4.5 科学性 ................................ ................................ ........... 3 4.5.1 四个基础 ................................ ................................ ...... 3 4.5.2 两个依据 ................................ ................................ ...... 3 5 评价内容 ................................ ................................ ............. 3 5.1 市场竞争表现力 ................................ ................................ ... 3 5.1.1 市场占有能力 ................................ ................................ .. 3 5.1.2 超值获利能力 ................................ ................................ .. 3 5.1.3 国际影响力 ................................ ................................ .... 3 5.2 消费者支持力 ................................ ................................ ..... 4 5.2.1 品牌认知度 ................................ ................................ .... 4 5.2.2 品牌满意度 ................................ ................................ .... 4 5.2.3 品牌忠诚度 ................................ ................................ .... 4 5.3 品牌发展潜力 ................................ ................................ ..... 5 5.3.1 品牌技术创新能力 ................................ .............................. 5 5.3.2 品牌市场成长能力 ................................ .............................. 5 5.3.3 品牌基础管理能力 ................................ .............................. 5 5.4 品牌财务表现力 ................................ ................................ ... 6 5.4.1 规模要素 ................................ ................................ ...... 6 5.4.2 增长因素 ................................ ................................ ...... 6 5.4.3 效率因素 ................................ ................................ ...... 6 5.4.4 结构因素 ................................ ................................ ...... 7 全国团体标准信息平台 T/CEEAS 003 -2021 III 6 评分 ................................ ................................ ................ 7 6.1 基本要求 ................................ ................................ ......... 7 6.2 企业品牌竞争力评分 .......................